We help companies become the brand AI recommends.
For most agencies, AI SEO is a trend to capitalize on. The landscape shifted, clients started asking questions, and they updated their service page. The same team that was running keyword rankings last year is now pitching AI search optimization this year. It’s an upsell, not a focus.
That’s not how we got here. Visibility Labs was built from the ground up around one discipline: getting brands recommended in AI search. It’s the only thing we do. Every hire, every process, every business decision exists to serve that one single goal.
AI assistants don’t rank pages. They synthesize answers from sources they trust. Getting recommended requires a fundamentally different approach than traditional SEO. Our work is built on four pillars:
Traditional SEO optimizes for how Google’s crawlers rank pages. AI search optimization is different. The goal is making sure the right information is on the right pages, structured so AI assistants can easily parse and understand it. We audit and optimize for that: structured data on key pages, clearly articulated USPs, FAQs aligned to how AI surfaces answers, and content audits to remove anything that gets in the way.
AI models evaluate authority partly by how often, and where, a brand appears across the web. We build that mention footprint through targeted digital PR: product round-ups, product reviews, and other placements that put your brand in front of the sources AI is already pulling from.
Reddit threads are among the most frequently cited sources in ChatGPT, Perplexity, and Google AI Overviews. We identify the specific threads AI is already pulling from, assess fit for your brand, and publish genuinely helpful comments through aged, high-karma accounts. No API automation. No mass posting. Each comment earns its place in the conversation.
We create content designed to be cited, not just indexed. Blog posts structured around the exact prompts AI users are asking, written with the depth and specificity that LLMs pull into their responses.
Our team publishes original studies on how AI visibility works, analyzing millions of SERPs to understand what actually drives citation. We don’t theorize about what moves the needle. We test it, measure it, and bring those findings directly to client work. Published research includes:
Off-the-shelf platforms weren’t built for AI search optimization. So we built our own suite of proprietary tools. They give us a precise picture of where your brand stands in AI search at any given time. They tell us which prompts are worth going after before we invest time in them. And they tell us exactly which content to prioritize so we’re not wasting effort on pieces that won’t move the needle. The result is faster progress, less guesswork, and campaigns built on data instead of assumptions.
Clients typically see measurable improvements in AI visibility within the first 60 days. We run lean, keep meetings short, and deliver weekly updates on exactly what’s been done. After 13 years of running client campaigns, we know how to cut the friction that wastes time on both sides.
The Visibility Labs team has been optimizing for search longer than most AI SEO agencies have existed. That institutional knowledge doesn’t disappear when the search landscape shifts. It translates.
A lot of agencies doing “AI SEO” are still primarily traditional SEO shops. AI visibility is a side offering, staffed by people whose real expertise is keyword rankings and link building. At Visibility Labs, there is no traditional SEO practice to split attention with. Our research, our tools, our team, and our processes are all built around one problem: AI search visibility. That focus is the difference.
Visibility Labs works with a specific type of client:
We don’t take on everyone. Before we engage, we verify that there’s meaningful search demand and AI search activity for your target prompts. If we don’t believe we can deliver strong ROI, we’ll tell you upfront. We’d rather turn down the work than take on a client we can’t move the needle for.
Jeff Oxford
Founder & CEO
Jeff has been doing SEO for 15 years, running over 300 campaigns and spending most of that time figuring out how search algorithms actually work, not how people think they work.
When AI search started gaining traction, he ran tests. He wanted to understand what actually influences whether a brand gets cited in an AI response. That research became the foundation of Visibility Labs.
The strategies Visibility Labs uses aren’t borrowed from someone else’s playbook. They’re built from what the team has tested themselves.
Andy Hercock
AI SEO Director
Andy has been optimizing for search engines for over 25 years, including early-era work at AOL. He leads Visibility Labs’ AI SEO execution and brings a depth of technical and strategic knowledge that’s rare in this industry.
Katrina McKinnon
Operations Manager
Before joining Visibility Labs, Katrina had built and operated a content agency that produced over 8,000 blog articles for online brands. She has keynoted on AI in eCommerce marketing at eCommerce Fuel Live and has served as the community’s Outsourcing and Content Expert for over a decade. Her podcast appearances include Voices of Search, eComCrew, Practical eCommerce, and SEOLeverage. At Visibility Labs, she oversees client campaign operations and manages the content, digital PR, and Reddit teams.
Supporting them is a team of project managers with roughly a decade of search optimization experience each, alongside dedicated content, digital PR, and Reddit marketing specialists.
Visibility Labs launched in late 2025, but the team behind it has been optimizing for search since 2013. Before the launch, we spent years running AI visibility experiments inside client campaigns, testing what moved the needle in AI search and what didn’t. The trigger was clear: as ChatGPT released SearchGPT and began capturing meaningful search market share, the opportunity demanded a dedicated focus. We didn’t add AI SEO to an existing service menu. We built the company around it. Visibility Labs exists to do one thing well: make your brand the answer AI gives.
We offer a free AI Visibility Audit for brands looking to improve their performance in AI search. We’ll show you exactly how your brand appears (or doesn’t) in AI-generated responses, and what it would take to change that.
