We analyzed 20,000 ChatGPT responses across 1,000 product prompts to measure how much its recommendations change when search is enabled vs disabled. The overlap was just 19.8% — and it gets lower for the most-recommended products.
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AI search engines like ChatGPT, Google AI Mode, and Perplexity are changing how consumers discover and compare products. Here's the 6-point scorecard we use to determine whether a product page is AI-ready.
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Ahrefs published a fascinating study confirming that brand mentions have the highest correlation with getting recommended in AI search. But here's a question that almost no AI SEOs are asking: are all brand mentions treated the same?
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A 6-month AI SEO campaign that grew Private Label MFG's AI search visibility from 1% to 20%, driving a 10x increase in AI-attributed sales.
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In November 2025, Ahrefs reported that AI Overviews only appeared for 2.1% of transactional queries in Google Search. eCommerce stores were fairly immune. A lot has changed since then.
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A 12-month GA4 deep-dive across 94 eCommerce stores reveals what nobody's talking about: LLM traffic outperforms traditional search on conversion rate, but the volume gap makes traditional SEO budget reallocation financially reckless.
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