
Ahrefs published a fascinating study confirming that brand mentions have the highest correlation with getting recommended in AI search. But here’s a question that almost no AI SEOs are asking: “Are all brand mentions treated the same?” The…

In this case study, we’re sharing exactly how we grew Private Label MFG‘s AI search visibility from 1% to being recommended more than 20% of the time for their target prompts in just 6 months. The increased visibility…

AI Overviews are growing rapidly on shopping queries In November 2025, Ahrefs reported that AI Overviews only appeared for 2.1% of transactional queries in Google Search. At the time, eCommerce stores were fairly immune to AI Overviews reducing…

A 12-month GA4 deep-dive across 94 eCommerce stores reveals what nobody’s talking about: LLM traffic outperforms traditional search on conversion rate but the volume gap makes traditional SEO budget reallocation financially reckless.